Montclair Entrepreneurs Revolutionize Local Business Landscape with Twocents Platform

Montclair residents Tom Strollo (left) and Drew Weaver (right) are the co-founders of Twocents.

Could private feedback be the secret sauce for real growth for businesses? Tom Strollo and Drew Weaver think so. In today's world, where public reviews and ratings dominate, there is a quieter but more powerful approach gaining ground: private feedback. This effective method of gathering insights does more than keep feedback hidden; it nurtures a constructive conversation that can drive real growth for businesses and enhance customer experiences.

Introduce Strollo and Weaver's mobile platform Twocents, launched in November 2024.  The app assists businesses by providing a platform for customers to offer private, constructive feedback—both positive and negative—avoiding the noise that often surrounds public criticism. By creating a secure space for conversation, businesses enable customers to share their genuine opinions without worry of public backlash. Public review platforms can often incite outrage or confusion, placing businesses on the defensive. Twocents simplifies the communication process by providing direct channels for customers to share their thoughts privately, allowing businesses to address honest feedback swiftly.

This direct communication strengthens the connection between businesses and customers. When customers sense that their opinions are truly appreciated, the feedback process becomes a collaborative endeavor. Twocents enables both businesses and customers. Customers feel assured that their feedback can lead to real change Simultaneously, businesses are driven to act on the sincere insights they receive. This reciprocal communication boosts accountability and fosters a culture of ongoing improvement, resulting in better business practices and customer relationships.

Currently, Twocents is working with dozens of Montclair businesses in their pilot phase across a variety of sectors from coffee shops and boutiques to salons and restaurants. Scan the code or go to twocents.io to locate the business. Provide your feedback—either anonymously or with your name. Business owners receive the feedback confidentially via their Twocents dashboard, where they can acknowledge and address it. As an incentive, users earn points for participating, which can be exchanged for rewards.

Strollo and Weaver's goal is to grow deliberately - one town, one neighborhood, one partnership at a time. They want to be in areas that care about their local ecosystems, with a focus on getting real traction in each market they enter before further scaling. By working closely with local entrepreneurs and business owners, Twocents aims to foster an environment where collaboration thrives and ultimately benefits the entire local ecosystem.